The Experts
Bob Schultz is President of New Home Sales Specialist Inc. Named one of the 50 most influential people in home building
by Builder magazine, Bob sees the challenging times the
home building industry is facing now as nothing new. In three previous downturns,
he engineered and led extremely successful programs for many builders, developers and
financial institutions. For those efforts and for his creation and successful implementation of
The Official New Home Sales Development System for builders nationwide,
Bob has earned the following awards and designations:
- NAHB Marketing Director of the Year Large Volume, 1982
- Florida Home Builders Association Sales Director of the Year, 1983
- National Speakers Association Certified Speaking Professional
- NAHB Excellence in Education Award for outstanding lifetime achievement in new home sales education, 2003
- Inaugural Fellow of the Institute of Residential Marketing, 2006
Richard Elkman is President of Group Two Real Estate Marketing and Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Group Two represents builders and developers in more than 30 states and Canada, involving several hundred communities. Richard is credited with introducing “Positioning” and “Target Marketing” to the housing industry.
Richard has written five marketing and advertising books, and is the publisher of Challenges & Solutions for Today’s Homebuilders, a free bi-weekly e-newsletter currently reaching 5,000 homebuilder professionals. Richard has also authored articles that have appeared in almost every major housing publication and newsletter across the country. Group Two creates effective marketing and advertising programs for many of America’s most successful builders. Currently, Group Two is creating innovative print and broadcast advertising, direct mail, brochures, sales office displays, website and internet strategies and public relations for clients throughout the United States. They do it on time and on budget - for a lot less than you think.